Our Philosophy

We are customer focused! We want to make sure that Romaine’s is around for years to come, and the only way that we can do that is by serving our customers the best we know how. We only want to carry products that we can stand behind and that our customers will love to have in their home!

Our Story

Romaine’s Mattress King starged back in 1959 with my Grandparents, Don and Romaine Heaton, selling unfinished furniture and mattresses. My father, Carey Heaton, eventually started manufacturing our own mattresses and decided we needed to become the “King” of mattresses. So, Romaine’s eventually started carrying all of the big name mattress brands, and has had 101 different mattresses on our showroom floor for the last 30 years.

In order to better serve our community, we’ve also expanded our business into other furniture, including living room and bedroom sets. And to make sure we always have enough inventory, we even built a 30,000 square foot warehouse. This means that when our customers buy it today they can have it today.

As the third generation here at Romaine’s, I’m excited to continue our business and to serve our customers in the area. To help with that goal, we’re currently in the process of building a new store where we plan to combine all of our products into one location!

When you shop with Romaine’s you can buy with confidence. We’ve been in business for over 60 years and, and we expect to be the “King” for many more to come!

Jake Heaton, Owner

Our Products

At Romaine’s, we carry the largest selection of mattresses in the area! We also carry sofas, furniture, and other decor to complete your home!

Why Us?

We will beat anyone’s price in town! Our “everyday low price” will beat our competitors even when they have their “door buster sale”. Stop in today and experience why Romaine’s is the King!

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We Are The King!

Come visit our store today and experience true quality and service.


401 E Street
Idaho Falls, ID 83402


(208) 522-0599